The best products are built alongside the customer.
Klara was built with four food manufacturers in the room, on their production days, telling me what was wrong until it wasn't.
Outcomes come first. Rules should earn their place.
Ambitious goals are hard enough. Badly crafted policy and compliance stifle the people trying to deliver. Well crafted rules get out of the way.
Empathy is an engineering skill.
I picture someone I have met, on shift at 5am, using the thing. Then I ask what makes their day easier.
Same work. Different customer.
Ten years making advanced technology relatable and useful in defence and national security. Now doing it for small manufacturers. Full CV →
Plain language, no bamboozling.
Notes, talks, evidence to Parliament and the odd op-ed. All free.
Technology, AI and getting things done in the real economy. Written by me, when there's something worth saying.
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Read ↗A startup founder, a technologist, and, above all, someone who wants things to actually work.
Canberra kid, now in Adelaide. Philosophy and maths at ANU. Ten years in defence and national security, working with technology at the frontier and seeing what it could achieve when it was built well.
I left to make that technology relatable and useful for small manufacturers, and founded Klara in 2024. I care about outcomes. Ambitious goals are hard enough without badly designed policy and compliance in the way. I have little patience for either, and a lot of respect for rules that are well crafted.
And I still answer my own email.
Investors, partners and panels.
If you back founders who build alongside their customers, or you want a plain-spoken voice on AI in the real economy, I'd like to hear from you.
- Advanced technology made useful
- AI in the real economy
- Why badly designed rules cost us outcomes
Plain-language notes on technology, AI and getting things done. Occasional.